| About Us |
| Why Bid4Spots Was Created |
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California-based advertising executive, Dave Newmark
(he is also CEO of Newmark Advertising), discovered that both advertisers and radio stations were frustrated with the process of buying and selling last- minute radio airtime. |
| Advertisers |
| Looking for affordable last minute radio advertising. |
| Radio Stations |
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were looking for a more efficient way to sell last minute available inventory. Dave knew there had to be a better way... |
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Bid4Spots and UK-based Auction Media Ltd. teamed up to bring a method for radio
stations to sell and advertisers to buy radio airtime throughout the UK that
would be a “win” for both sides.
Rather than try to “fix” the current model, he felt it best to create a completely new system from scratch. He envisioned a system that was: |
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Weekly
For stations that have unsold inventory that particular week |
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Online
So it’s fast and easy for everyone |
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Top Stations and Top Dayparts
Able to provide advertisers with top-rated national as well as local market stations in prime-time parts of the day |
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Fair Value
A reverse auction where stations compete for advertising pounds and the lowest bid wins, generating maximum value |
A win for
advertisers 
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A win for radio
stations
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